Big businessmen are very angry with the press

Dołączył: 07 Mar 2024 Posty: 1

They accuse him of magnifying the country's problems and that prevents them from selling the 'Spain brand' abroad The big Spanish businessmen are fed up with the national press. They complain privately that the media magnifies Spain's problems, while barely highlighting the positive news, and that makes it extremely difficult for them to 'sell' the country's solvency to foreign investors. It is, literally, the bitter complaint of the president of a large Ibex company with whom El Confidencial Digital has spoken. But the anger is also shared by other senior managers in the country, most of them belonging to the Business Council for Competitiveness (CEC), the lobby that brings together the 17 leading companies in the country led by César Alierta : they affirm privately that "they feel alone” in the defense of the Spanish economy when they travel abroad. Specifically, these 'VIP entrepreneurs' are now immersed in a 'road show' through the 25 most important financial capitals (New York, London, Berlin, Tokyo...) aimed at exposing and highlighting Spain's strengths as a country to invest in.

They magnify the problems According to high-level business sources consulted, big bosses are fed up with negative data being magnified on the front pages and pages of newspapers . They know that they are echoed in foreign media and that they are read by potential investors from all over the world. At the same time – they complain – positive news is minimized . Their diagnosis is that, with this action, they contribute enormously to increasing the feeling of unrest that Middle East Mobile Number List exists in Spain due to the structural reforms that the Government is carrying out. And they also generate great distrust of the country abroad , by drawing a more devastating panorama than the real one. The corruption They also believe that the continuous, widely reported reports of corruption are not helping to get the country out of the crisis . They give as an example the repeated news that is published in the press about issues such as Luis Bárcenas and Iñaki Urdangarín .

They consider that both scandals must appear in the newspapers, of course, but within certain limits . Also highlight the positive data “ The press has to talk about what is being done well in the country , since it is the only way to generate trust abroad,” laments the aforementioned president of a large Ibex company, in conversation with ECD, a member of the Business Council for Competitiveness and that he is personally participating in the 'road show' around the world to sell the 'Spain brand' . Big businessmen complain that the national media does not highlight, for example, that the value of exports is 26% above the pre-crisis level, or that Spain has been the developed country with the least share of world market has lost in favor of emerging markets between and . They are also highlighting during their international tour that one of the country's greatest strengths is that the percentage of qualified population , that is, with higher education (32%), is one of the highest in Europe and is ahead of Germany.

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